Production
- Dr Ronda Taylor Bullock – Production Advisor
- Director – Kevin Wilson Jr
- Producer – Kenton Cummings
- Executive Producers – Lisa Mehling, Pat McGoldrick, Chelsea Pictures
- Executive Producer – Mary Ellen Duggan, The Den
- Executive Producer – Margenett Moore-Roberts, IPG DXTRA
- Creative Director – Cali Oliver, The Brooklyn Brothers
- Creative – Saffron Renzullo, The Brooklyn Brothers
- Editor – Eric Alexander Hughes, The Den
- Assistant Editors – Kayla Hashimoto
- Colourist – Paul Harrison, Freefolk
- Post Production – Untold Studios
- Music – Gavin Brivik
- Sound engineer – Parv Thind & Jack Patterson, Wave Studios
- Illustration – I LOVE DUST
IPG DXTRA AGENCIES
A multi-disciplinary team from across several IPG DXTRA agencies collaborated over the course of several months to create this project. The collective included members from:
- The Brooklyn Brothers: Strategic creative lead, film production
- Golin: Integrated communications, content development, earned and social media
- Hugo & Cat: Website development
- Resolute Digital: Paid media
- R&CPMK: Celebrity partnerships, influencer engagement and talent
- Weber Shandwick: Content development and creative consultation